The biggest hurdle was lying in the area of the UI. The initial dapp was an MVP created without overthinking the design logic and required users advanced knowledge of the technology.
My job was to design a new look for the existing products using new UI-library smoothing the painpoints of the old version. To improve the user flows as a starting point I used user-feedback channel and support team.
Previously about one third of the users tried to access the dapp from mobile phones but the mobile version didn’t exist. Full compatibility with mobile became a big improvement compared to the previous version of the dapp.
Previous dapp complexity led to user confusion, requiring help of support team and additional information. Users couldn't learn about product benefits, which was confirmed by customer support. The solution: integrated help blocks with related information.
